Vale a pena ler o livro "Narrative Economics: how stories go viral and drive major economic news" de Robert J. Shiller, Prémio Nobel da economia.

"Can we afford to ignore the power of viral stories to affect economies? Studying popular stories that affect individual and collective economic behavior - what he calls "narrative economics" - has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crisis, recessions, depressions, and other major economic events".